I know that people have very strong feelings about brands like Apple and Starbucks, inevitably you either love them or hate them. Personally I’m a lover not a hater and I’m not entirely sure if I could survive my work day without frequent white mocha and passion fruit iced tea excursions.
Now Apple and Starbucks have partnered to offer you an even bigger incentive to stop by for a latte. Coming soon to a Starbucks near you, you’ll be able to receive free Wi-Fi access to the iTunes Store and the Starbucks “Now Playing” content via your iPod touch, an iPhone, or a computer with the latest version of iTunes installed on it. This means you can shop for music while you wait in line. In addition, if you happen to love the song currently playing in the store you’ll be able to access the title and artist info, as well as purchase it on the spot via a nifty Starbucks button that will appear on your particular device. This feature will also offer a detail of the last 10 songs played in the store and a special section dedicated to music from the Starbucks collections. I’ve got my iPhone poised and ready to download? How about you?!
This feature rolls out in the following cities and will be available in most major metropolitan areas in the U.S. by the end of 2008.
New York — October 2, 2007
Seattle — October 2, 2007
San Francisco Bay Area — November 7, 2007
Los Angeles — February 2008
Chicago — March 2008
Don’t worry, if you don’t own a wireless device you aren’t going to be left out of the fun. Starbucks and Apple will be offering numerous promotions to kick off their new wireless venture. Including, according to The Unofficial Apple Weblog (tuaw.com), 1.5 million “Song of the day” cards to be distributed across 10,000 locations. Each card will provide a free single from predetermined artists such as Bob Dylan, Paul McCartney, and Dave Matthews for you to use on iTunes.
So I guess now you can get your coffee buzz and download it too.